COMMUNICATIONS ASSOCIATE
University United Methodist Church
San Antonio, TX | July 2019 - June 2023

  • Oversaw an average of 10 event promotions across 12 ministries by identifying target audience to develop effective marketing copy for church website, mobile app, social media, emails, and verbal invitations.

  • Developed creative graphics for various media, including all digital and print outlets, while ensuring maximum awareness of ministry demographics.

  • Supported continued growth of Facebook and Instagram presence to establish new followers and engage over 3,000 individuals on a monthly basis.

  • Edited weekly and monthly blogs and event promotions for all church and ministry area’s weekly emails to ensure content quality to maintain a high deliverability rate and open rate of over 50%.

  • Collaborated with director of communications to support the management of brand identity and various creative projects.

DIGITAL CONTENT COORDINATOR
Salem Media Group
San Antonio, TX | May 2018 - April 2019

  • Increased social media presence for six accounts by ensuring each brand had its own voice, target audience, and strategic content plans to gain over a combined 700 followers across all accounts.

  • Managed and maintained four stations’ website’s SEO and improved site navigation to reduce dead pages and ensured optimal website performance.

  • Wrote, produced, and edited content for weekly e-newsletters and special e-blasts for all stations and organizations.

  • Organized and implemented all digital aspects of station promotions including “Acquire Campaigns” and donor campaigns to surpass donation goals set by organizations by $1,500.

  • Developed and executed creative digital aspects of contesting which promoted specific contest details and developed content plans to promote them, increasing contest entries by 10%.