COMMUNICATIONS ASSOCIATE
University United Methodist Church
San Antonio, TX | July 2019 - June 2023
Oversaw an average of 10 event promotions across 12 ministries by identifying target audience to develop effective marketing copy for church website, mobile app, social media, emails, and verbal invitations.
Developed creative graphics for various media, including all digital and print outlets, while ensuring maximum awareness of ministry demographics.
Supported continued growth of Facebook and Instagram presence to establish new followers and engage over 3,000 individuals on a monthly basis.
Edited weekly and monthly blogs and event promotions for all church and ministry area’s weekly emails to ensure content quality to maintain a high deliverability rate and open rate of over 50%.
Collaborated with director of communications to support the management of brand identity and various creative projects.
DIGITAL CONTENT COORDINATOR
Salem Media Group
San Antonio, TX | May 2018 - April 2019
Increased social media presence for six accounts by ensuring each brand had its own voice, target audience, and strategic content plans to gain over a combined 700 followers across all accounts.
Managed and maintained four stations’ website’s SEO and improved site navigation to reduce dead pages and ensured optimal website performance.
Wrote, produced, and edited content for weekly e-newsletters and special e-blasts for all stations and organizations.
Organized and implemented all digital aspects of station promotions including “Acquire Campaigns” and donor campaigns to surpass donation goals set by organizations by $1,500.
Developed and executed creative digital aspects of contesting which promoted specific contest details and developed content plans to promote them, increasing contest entries by 10%.